Willoughby?s is proud to announce the opening of the new SONY Boutique at its Fifth Avenue Showroom on December 9, 2010. Set within New York?s oldest photographic emporium, the SONY Boutique at Willoughby?s will provide the full lineup of Sony?s current imaging product portfolio. The layout and premium design and materials will offer a memorable experience that marks a marquis partnership between two iconic brands in the photography industry.
To celebrate the grand opening -- renowned photographer, film maker, TV personality, humanitarian and Sony ambassador Nigel Barker, and the Real Housewives of NY?s Alex McCord -- will host a private ?cocktails and cameras? reception to showcase the new SONY retail setting and feature Barker?s first book, NIGEL BARKER?S BEAUTY EQUATION: Revealing a Better and More Beautiful You. Drawing upon 20 years of experience in the beauty business and 15 seasons of judging on America?s Next Top Model, Nigel shares the formula for revealing inner beauty. Armed with their own cameras, readers are guided through a series of self-portrait challenges which help readers discover their inner beauty by building confidence and self-esteem and in turn, enhance their outer beauty.
Joseph Douek, CEO of Willoughby?s, remarks that ?Sony's evolving portfolio of digital imaging products and unwavering pursuit of perfection is evident in its continually groundbreaking and award winning products?. while Sony engineers and designs the best products and Willoughby's puts it on display, making it available to the public, it's artisans like Nigel, that bring megapixels and machine to life.?
"Sony is continually looking for ways to differentiate our brand at retail," says Paul Spitale, senior vice president of consumer sales at Sony Electronics. "We give Willoughby's credit for working with us to serve their customers and offering this unique consumer experience."
Founded in 1898 by famed lens man Charles Willoughby and over 110 years later, Willoughby's sells a large selection of cameras and photo equipment for every budget and skill level, from simple point-and-shoot models to high-end single-lens reflex cameras. Willoughby?s stocks a wide selection of cameras, camcorders, binoculars and photography equipment and accessories for both the pro and consumer markets. Novices and professional photographers alike appreciate Willoughby?s highly knowledgeable sales associates and personalized service -- hallmarks of New York City's oldest photographic equipment and accessories store. Some things never change.
The SONY Boutique at Willoughby?s is located at: 298 Fifth Avenue, New York, NY 10001, 1.800.378.1898. Please visit http://www.willoughbys.com for more information.
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